ENGLISH & SPANISH COPYWRITER
¡HOLA!
I am Stephanie Rodriguez. I am a creative copywriter.
I love writing for brands in any format and media.
I solve communication problems with meaningful creative solutions.
Right now I'm copywriting at Publicis One Touch Dubai, for NIVEA.
Also, I have experience working in comms and PR departments from gov institutions.
During my career I've had the opportunity to work for wonderful brands such as: Mercedes Benz, Lays, Vice, Schweppes, Mediacom Europe, Advertising Week Europe, Visa, M&M's, Apple, Pernod Ricard, Sanofi, Etisalat and Aldar Properties to name a few.
RECENT EXPERIENCE
Senior Copywriter
PUBLICIS ONE TOUCH
August 2023 - present
Currently copywriting for NIVEA in 360-degree campaigns for Emerging Markets: Brazil, Mexico, India, Philippines, South Africa, and Australia, to name a few.
Leading various projects for a wide array of SKUs.
BRANDS
NIVEA
English Copywriter FP7 McCann DXB
May 2022 - July 2023
Worked as part of the creative team developing traditional and digital campaigns for a diverse array of clients within the MENA region.
BRANDS
McDonald's, Kraft, Heinz, OnStar, flyadeal and Aldar Properties.
English Copywriter ImpactBBDO
2020-2021
Was part of the creative team for Etisalat Group, developing campaigns and materials for traditional and digital media.
Copywriter MEDIA.MONKS
June 2021 - December 2021
Worked in the Creative Hub from Mexico City's office, leading and collaborating on national and international projects for current clients and prospective businesses.
BRANDS
Apple, Sanofi, Pernod Ricard, Youtube, Spotify, Cemex and AB InBev.
EDUCATION
University of the Arts London
MA Advertising*
2018 - 2019
London College of Communication
*Merit
University of Seville, Spain
Exchange Program
2012 -2013
College of Communication
University De La Salle Bajio, Mexico
BA Communication Studies*
2010 - 2014
College of Communication
*Graduated with honours.
AWARDS
D&AD AWARDS - Wood Pencil
New Blood 2020
Penguin Books
"The 451 Sessions"
Young Lions Mexico 2021 - Bronze
Film
Representing Super
AT&T
"Hedy"
Clio Awards 2023 - The Heinzjack
Silver - Out of home/Ambient
Shortlist - Experience or Activation/Guerrilla
Dubai Lynx 2023 - The Heinzjack
Grand Prix - Outdoor Ambient/Live Advertising& Events
Gold - Brand Experience & Activation/Use of Brand Experience & Activation/Guerrilla Marketing & Stunts
Gold - Entertainment/Talent/Talent: Live Experience
Bronze - Creative Strategy/Challenges & Breakthroughs/Breakthrough on a budget
Bronze - Direct/Use of Direct/Use of Ambient Media: Large Scale
Bronze - Outdoor/Innovation in Outdoor/Ambient Outdoor
Shortlist - Entertainment/Talent/Talent: Digital & Social
Shortlist - Outdoor/Ambient/Interactive / Immersive Experiences
The Webby Awards 2023 - The Heinzjack
Social
Food & Drink (Campaigns)
Caples Awards 2023- The Heinzjack
Silver - Ambient, Guerrilla and OOH
Bronze - PR
Bronze - Integrated Campaigns
EFFIE Awards Mexico 2019 - Bronze Effie
Promotions
BBDO Mexico for Mars Wrigley Confectionery
M&Ms
“Somos la Botana”
SKILLS
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Conceptualisation
-
Campaign development
-
Strong presentation skills (in Spanish and English)
-
Storytelling
-
User journey
-
Tone of voice development
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Creative strategy based on insights
-
Product naming
Young Lions Mexico 2018 - Shortlist
Media
Representing BBDO Mexico
Corona
"Corona Cashless"
EFFIE Awards Mexico 2018 - Silver Effie
New product launch
BBDO Mexico for Pepsico Mexico
Papas Sabritas (Lays/Walkers)
“El sabor de comerte al mundo”
LANGUAGES
Spanish
native
English
fluent